RUBA SBEAH, BOARD MEMBER

Ruba Sbeah is a Palestinian-American purpose-driven leader in marketing whose work sits at the intersection of brand strategy, sports, and social impact. With over 15 years of experience at Major League Soccer, ESPN, Strava, and Comedy Central, she has built powerful brand platforms and campaigns that deepen engagement, expand inclusion, and help brands grow through resonance. Ruba has led award-winning creative repositioning efforts, purpose-driven initiatives focused on underrepresented communities, and large-scale influencer strategies for global and Fortune 500 companies. She is a passionate advocate for women’s sports and youth development with a strong commitment to equity in sport.